• Project name: Global Digital Asset Management (DAM) Relaunch and Migration
• Category: Digital Asset Management (DAM) / Content Migration / Cloud Services
• Client: Müller
• Complete date: 2025
• Skills: DAM Systems, AEM, Content Migration, Rollout Management, Quality Assurance (QA)

In 2025, EuroStar-BG partnered with Müller, a major European dairy and food company, to execute the critical Digital Asset Management (DAM) Relaunch. This large-scale infrastructure project was essential for modernizing how Müller manages its vast library of digital assets—including high-resolution images, videos, and product data—for international marketing and content distribution. Our team managed the entire process, including the migration of millions of assets from the legacy system to a new, cloud-based DAM platform. The project’s success hinged on meticulous Content Migration, rigorous Quality Assurance (QA), and seamless integration with existing Content Management Systems (CMS), particularly Adobe Experience Manager (AEM). The primary goal was to provide Müller’s global marketing teams with a centralized, highly efficient, and scalable solution for asset access and distribution. By streamlining the asset workflow, we reduced time-to-market for new campaigns and significantly improved internal compliance and governance. This specialized service demonstrates our deep expertise in complex, enterprise-level Digital Infrastructure Relaunches and our commitment to providing scalable solutions for leading food and consumer goods brands.