BMW: Dealer Relaunch & Support

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  • Project name: Relaunch and Maintenance of BMW Dealer Websites (750 Dealers)
  • Category: Website Relaunch / Maintenance / Training
  • Client: BMW
  • Complete date: (Dealers since 2011); AEM6 Support (2015-2016)
  • Skills: Adobe C05, AEM6, OpenCms, Rollout Management, Training & Workshops

EuroStar-BG is a key strategic partner in the automotive dealership sector, having successfully managed the Relaunch and continuous Maintenance of a vast network of 750 BMW Dealer Websites, including notable examples like www.bmw-muenchen.de. This extensive project utilized Adobe C05 and required rigorous Project Management to ensure consistency and quality across hundreds of individual digital storefronts. Our expertise extends to the latest CMS technologies; we delivered crucial AEM6 Support during the Migration of Markets and provided continuous 2nd and 3rd-level support for AEM6. A hallmark of our service is empowering client teams: we developed and conducted specialized OpenCms and AEM6 Training Sessions for BMW’s markets. These Workshops were delivered globally, for clients in Munich (targeting Eastern Europe and the Caribbean) and Vietnam (targeting Asia). This commitment to knowledge transfer ensures the client’s internal teams can efficiently manage their content following major rollouts. In addition to training, our team has also managed the Relaunch of BMW.at in C05 and the overall Relaunch of approximately 40 markets in AEM, further cementing our position as the go-to specialist for complex, international CMS migration projects.

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