Project Information

• Project name: Full Service: Maintenance, Rollouts, and Specials for BMW Markets
• Category: Content Management / Maintenance / Rollout Management
• Client: BMW
• Complete date: 2007
• Skills: WCMS, OpenCms, AEM, Project Management, Quality Assurance (QA)

For over 17+ years, EuroStar-BG has been the dedicated, reliable partner for BMW Deutschland, delivering comprehensive Content Management and Maintenance services for both bmw.de and m.bmw.de. Our expertise focuses on complex Rollout Management across the German automotive giant’s global digital presence. Specifically, we manage and fully support over 100 BMW markets in key regions, including CS, B4R1, Asia, the Middle East, the Baltic, and India. Our work ensures impeccable digital asset quality across platforms like WCMS, OpenCms, and Adobe Experience Manager (AEM). Key ongoing maintenance includes daily form maintenance, executing all weekend and holiday content jobs, and deploying essential Home Updates every Friday on bmw.de. Furthermore, our team specializes in Content Development by creating and managing Masters for high-value digital content, such as BMW Specials and Showrooms for models like the BMW 3er Limousine and Active Hybrid. This deep, long-term collaboration showcases our ability to deliver highly specialized Maintenance and handle high-volume technical updates and content deployment across a large, sophisticated global ecosystem. We are proud to be the trusted specialist in the digital automotive sector.