MINI: Full Market Support

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  • Project name: Full Maintenance and Support for MINI Deutschland and Small Markets
  • Category: Content Management / Maintenance / Web Development
  • Client: MINI
  • Complete date: 2015
  • Skills: HTML, CSS, OpenCms, AEM, Development

EuroStar-BG has been instrumental in managing the digital presence for the MINI brand, providing dedicated Maintenance and support for MINI Deutschland since 2015. Our scope extends beyond the main market to include comprehensive, full-service management for MINI Small Markets. For 15 specific small markets (e.g., www.mini.bg, www.mini.ro), our team provided complete support for their offline versions, successfully managing them without a central CMS between 2007 and 2017. This demonstrated exceptional adaptability in Content Management across varying technical landscapes. Furthermore, our Web Development capabilities were highlighted in the creation of the MINI Service Map, utilizing core front-end skills like HTML and CSS. To ensure consistency and technical proficiency across the global network, we also conducted specialized AEM/OpenCms Schulungen (training) for the respective markets. This project underscores our ability to deliver highly scalable and flexible digital solutions, from complex CMS rollouts and training to managing high-quality content delivery for the dynamic automotive industry.

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